Google Ads API — Use Case & Business Model

About MindShiftIQ

MindShiftIQ is a marketing-automation platform for local service businesses — detailing shops, fishing charters, real-estate agents, HVAC and plumbing companies, med spas, attorneys, dentists, and similar small businesses. Businesses subscribe to MindShiftIQ on a monthly, done-for-you basis. In exchange, MindShiftIQ builds, publishes, and monitors their online presence and advertising so the business owner does not have to manage it manually.

Business Model

MindShiftIQ operates as an advertising-management service. Each subscribing business is an advertiser. The business owner connects their own Google Ads account to MindShiftIQ through OAuth; we never take ownership of an advertiser's account and we never share credentials. The business owner approves every campaign before it spends budget, or may grant autopilot so MindShiftIQ launches pre-approved campaigns on their behalf.

Revenue is a flat monthly subscription charged to the business. MindShiftIQ does not resell Google Ads inventory, does not mark up ad spend, and does not aggregate or sell advertiser data. The ad budget belongs to, and is billed directly to, the advertiser's own Google Ads account.

How We Use the Google Ads API

MindShiftIQ uses the Google Ads API to create and manage campaigns on behalf of connected advertisers. Each API call is made against a single advertiser's account using that advertiser's own OAuth access token, scoped to that account only. Our use of the API is limited to standard account-management operations:

• Campaign creation and structure: create campaigns, ad groups, ads, and extensions for an advertiser from ad creative generated within MindShiftIQ and approved by the business owner.
• Budget and bid management: set and adjust daily budgets and bidding strategies within the limits the advertiser has approved.
• Audience and retargeting: build remarketing audiences from an advertiser's website visitors and apply them to that advertiser's campaigns.
• Performance reporting: pull click, impression, cost, and conversion metrics for an advertiser's campaigns and display them in the advertiser's MindShiftIQ dashboard.
• Campaign import: import an advertiser's existing campaigns into MindShiftIQ so we can manage and report on them.

We use the API only for legitimate, advertiser-authorized account management and reporting. We do not use the API to scrape Google Ads data, to circumvent policy, to create automated accounts, or to access accounts the advertiser has not authorized.

Compliance with the Google Ads API Terms

• Each advertiser authorizes MindShiftIQ through Google OAuth and may disconnect at any time.
• Access tokens are stored per advertiser and used only to manage that advertiser's account.
• We respect the API's rate limits, required minimums, and the Google Ads API Terms of Service.
• Our developer contact email is monitored and kept current, and is a role-based address reachable at hello@mindshiftiq.com.

Developer Contact

MindShiftIQ — hello@mindshiftiq.com. For Google Ads API review questions, this is the monitored developer contact address.